Development of Internet Trade in Canada
Internet commerce is developing dynamically in Canada. According to report of Forrester Research, online trade in Canada is located among world leaders, and Canadian e-commerce market seems very promising professionals. Statistics shows that online purchases have become familiar to our fellow citizens: their volume is constantly increasing.
It contributes not only to the steady growth of the Internet audience and the rate of the Internet development (and not only in large cities but also in the whole country), also increase the level of loyalty with respect to e-commerce as a new method for the goods acquisition. According to experts of the National Association of Electronic Commerce (NAUET), Canadian citizens’ trust in online shopping has reached a high enough level and the most reliable among them is Canadian Health and Care Mall. This is expressed particularly in their speed and increasing revenue in recent years. Analysts particularly noted the trend of increasing confidence in online shopping in a previously conservative citizens, which had a tangible positive impact on the entire industry.
Gradually disappearing economic crisis has forced people to change their attitude towards online shopping, because, as it turned out, many of products they can buy cheaper than in traditional drug stores. Canadian Pharmacy Mall is known for its high quality medications of low price drawing more and more people worldwide. As an opinion, expressing an optimistic view of Internet commerce development in Canada, we can quote the words of analyst J’son & Partners Chris Brown: “People have learned to trust online shopping, as well as the crisis has forced them to count money. We can assume that in this scenario, Internet commerce will be a promising direction.”
Moreover, Internet commerce is gradually acquiring such proportions that begin sounding phrases about a new form of economy based primarily on the information.
Is Online Pharmacy Helpful in Business?
At the moment, the main Internet users are the representatives of the most active part of population, mostly – with a high level of income. Exactly this audience is the most promising for market, including pharmacy as well. Before you buy a drug, this category of customers are increasingly looking for information about it in the Internet: description, summary, presence of analogues, compares prices, in some cases – even checks the information on official websites of manufacturers, for fear of running into fake or counterfeit but Canadian Health Care Mall medications include all the information for easing your choice. And then, on the basis of information received, it is sent to the preferred point of sales.
Thus, the pharmacy information platform, which, in fact, is well-organized thematic page in the Internet, allows you to convey customer with all the necessary information and indicate where it is the most advantageous to buy the required medication, and to increase its visibility among the “best” of population. Pharmacies that are seriously thinking about its image, certainly will not fail to take advantage of this opportunity as Canadian HealthCare Mall does it in such a way.
But there is even more “computerized” part of audience, which is more convenient and interesting chat with a pharmacy, all without leaving your own home or office, literally “without leaving table.” This segment of customers should not only get detailed information about drugs and their analogs, and read reviews from other customers to ultimately decide and order a medication delivered to your door. After all, one of the major advantages of online pharmacy – it helps save time and money, of course.
Consumers do not need to spend time on the trip to drugstore and exhausting search for drug on counter (or queue for the defense of consultation with pharmacy employee), do not need to leave the apartment or office – an order delivered to their place of living. Thus, expanding range of services offered is providing the customer with the opportunity to order medicines via the Internet, in such a way online pharmacy only wins in the eyes of the consumer, reinforcing its image of modern enterprise. And the main thing – thanks to additional orders for medications commodity circulation is increased considerably.
In addition, on its Internet pharmacy there can be commercially advertised drugs, promotion of which is carried out by manufacturers or suppliers, and it will bring additional profit and a few updated by working with pharmaceutical representatives.
Thus, a well-organized online pharmacy is an effective means of trade, and an important fashion element, and additional advertising platform for pharmacy to gain more and more customers. Of course, this system works only if customer trusts the Internet resource, in which he finds the desired product. How to inspire confidence in your site and how to organize the work with such a client? Canadian HealthCare Mall tries to persuade customers by means of customers’ testimonials about working process. This online pharmacy is working aiming at providing customers with all the opportunities provided by ordinary drug stores. We also offer our customers discounts and bonuses to help them not only time but money as well.
Integration with Stock Accounting
However, creation of high-quality, high-tech web-site with the ability to view a list of products with the descriptions and prices, as well as – with reservation – is not the ultimate dream. In order to be able to reflect the online pharmacy expired remnants of products with current prices, it is necessary to establish cooperation between products data content management system, a database of control trading system, taking into account pharmacy speciality. When it comes to the Internet pharmacy, all the connections should be with its office having the balances of all points of selling network.
When using integration with automated commercial accounting system it significantly reduces the time of data entering on the current availability of products on site, since unloading of data can be carried out automatically. In addition, pharmacy saves time for self-administering these data increasing the probability of avoiding possible human error in the process of editing and updating Web Store database. And most importantly – it is possible to use different programs to work with clients, organized in automated control system.
It is very important to carry out process of updating range and residuals on site, its speed and methods of implementation. Even the implementation of data can update balances in real time, but this possibility requires serious technical support, availability of appropriate equipment, stable channel of communication, and is available the most advanced and complex systems.
Separately you need to refer to manuals of goods, on basis of which it will be built navigation, search and catalog information display. Of course, online pharmacy can make its own catalog, but ideally it should be formed on the basis of range of pharmacy directory to unload remnants of which there were no conflicts and errors.
In addition, if objective is to apply to products extended descriptions and annotations (and if possible – and graphics), reference items should be associated with the reference system. A list of e-shop customers should ideally be linked to the reference of main contractors in ACS (automated control system).
So, the main task is to form a common information space that connects the central pharmacy unit (single pharmacy or office network) and the Internet shops. Canadian Health Care Mall in such a way presents real picture of all products presented on our website. We do not make any profits of our customers’ expenses. We work legally and try to do everything according to law.